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Lead Form Mistakes that Could be Hurting Your Clients’ Websites

Author: Tom Cottrill | Date Posted: Feb 1, 2021

If your B2B clients rely on getting leads from their website (which of course they do), then you already know the importance of lead form optimization. In most cases, B2B companies utilize various lead capture strategies, but guess what? No matter what the strategy is, a lead gen form is still required.

So, how can you stop your clients from making major mistakes that cause visitors to bounce before hitting that all too precious submit button? That’s where we come in.

5 of the Most Common Mistakes We See on Lead Forms

Internet marketers often struggle with ensuring a lead form is optimized for a user, and for good reason. While it is easy to make a form pretty and easy to navigate on the surface, there could be frustrations brewing behind the scenes that you don’t even realize are happening.

Don’t panic. We’ve rounded up some of the most common mistakes we’ve seen on lead forms to help you better serve your clients and improve their conversion potential.

1. Form Validation –All too often we see companies wait until after an entire lead form is completed to begin the validation process. That means if there is an error a visitor has to either re-fill out the entire form or scroll through to find the mistake before attempting to resubmit.
2. Pop-Ups – Many companies think it is more beneficial to have a lead form pop up in a separate modal for users. While this may seem like it would encourage visitors to fill it out, these types of lead forms only have a 2% conversion rate. In fact, Hubspot.

   has said, “70% of people say they have a lower opinion of a business that uses [pop ups].” And if Hubspot says it, then it must be true! Remove the pop-ups!

3. Autofill –If your clients aren’t using autofill on their forms, they need to start. As in, they need to stop reading this article and start today. Users, especially on mobile, expect their information to be saved in a way that makes it convenient to fill out form fields. If it’s not convenient, you can expect they won’t waste their time.
4. Getting too Personal – If it isn’t an online dating profile, there is no reason to ask for more information than necessary. While your clients may think they need data like client phone numbers, birthdays, or other information, it could end up turning potential customers away. People are highly private about their information, especially if it could lead to unsolicited phone calls or emails. Keep it short and to the point.
5. Make it Mobile – This one might be obvious, at least we hope it is, but it still warrants being said. Over time, small changes to lead forms on a website could make it less friendly to mobile users. Everyone uses mobile. In fact, around 90% of all internet users.

   have mobile access. Make sure your clients’ forms are easy to navigate, have large buttons, and load quickly.

The best thing about lead forms is that it is easy to track whether the changes you make actually improve conversions. By just making small improvements a little at a time, you can be the superhero for your clients by improving form fills, and in turn, improving conversions.

Need help optimizing the lead forms on your clients’ websites? Reach out to the team at Ignitro Studios.

. We understand that lead forms are the lifeblood for your clients and we are experts in getting the forms optimized and processed.

About Ignitro Studios

Since 2013, Ignitro Studios has been working to blend marketing and technology in support of agencies and other marketers. By understanding both sides of web development, we have a unique perspective and advantage within the industry. We provide design, development, project management, QA, and strategy, driving the bus so our clients don’t have to. We will work with our clients to get results while also empowering them to do their job better. Learn more about Ignitro Studios.